b2b marketing agency

Lead Generation Case Study

American Appraisal

"Mezzanine helped us successfully promote American Appraisal as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years; growth largely attributable to our improved marketing."
Herb Saunders, National Managing Director
lead generation case study for american appraisal


  • American Appraisal needed to grow sales by promoting its deep expertise in valuing unique tangible and intangible assets.
  • The goal was to increase awareness, nurture client relationships and generate leads.


  • We created multiple engaging communication pieces to showcase American Appraisal's expertise, including 8 case studies, 7 infographics, 14 articles, 5 whitepapers and 5 press releases.
  • We ran 3 webinar campaigns with an average 70% attendance rate.
  • We ran a monthly newsletter email campaign with an average over rate of 33%.


  • More than 30 content sets created in one year.
  • 32% top line revenue increase

Learn how 250 B2B leaders increased their sales pipeline by an average of

150 percent

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