Whitepapers and Guides

How Manufacturers Are Shifting Lead Generation From Trade Shows To Digital Marketing: 5 Lessons For Working With Media Partners

How Manufacturers Are Shifting Lead Generation From Trade Shows To Digital Marketing: 5 Lessons For Working With Media Partners

Digital lead generation offers far greater reach and cost efficiency than more traditional marketing tactics. Download our whitepaper to learn how to move from trade shows to digital.
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Marketing Matters for Your B2B Company: How To Get Started

Marketing Matters for Your B2B Company: How To Get Started

Marketing is no longer a nice to have — it’s a must have to remain competitive and grow profits. If your B2B company is new on the marketing journey, this guide will help you get started.
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Setting Up For B2B Lead Generation Success: 7 Mistakes To Avoid

Setting Up For B2B Lead Generation Success: 7 Mistakes To Avoid

Learn how to power up your lead generation engine by using marketing to fill up your pipeline. Get the insights you need to do just that by looking at the 7 things NOT to do.
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How To Market A Manufacturing Company

How To Market A Manufacturing Company

Marketing has become a strategic competitive advantage for manufacturers. Learn how manufacturers are using marketing and the tools that work best for raising awareness and generating leads.
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How To Choose The Right Lead Generation Partner

How To Choose The Right Lead Generation Partner

This guide will help you ask the right questions to assess lead generation providers. Learn 7 topics to cover, how to avoid trick questions and what to expect from lead generation.
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10 Tactics B2B Marketers Should Steal From B2C

10 Tactics B2B Marketers Should Steal From B2C

B2B marketing might be different than Consumer marketing, but that doesn't mean you can't steal some ideas. Use these B2C tactics to build your brand, connect with customers and maximize sales.
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