The Radical Sales Shift

Based on the expertise of leading Chief Marketing Officers and Vice-Presidents of Sales and Marketing in a variety of industries, the book shares 20 vital lessons for generating revenues in the new sales era, and provides practical tips on how to use marketing to grow sales and profits.

The Radical Sales Shift includes:

• An overview of the new role of marketing for B2B companies
• Guidance on running a revenue-focused marketing department
• Keys to success for measuring marketing results
• How to align sales and marketing
• Tips for making marketing work in complex and technical B2B companies