What do you do when your 17-year-old company starts to lose sales?
Walking on the Moon tells the story of John Davidson, CEO of ClinTek and his journey as he shepherds his business towards a new way of generating revenue. He tries a variety of fixes, sometimes his least likely choices panned out while the “sure winners” flopped. Will John succeed in teaching his company to take giant leaps in the new business landscape, or will ClinTek lose its footing?
This book will take you through eight critical lessons that John learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics