The path to building that kind of confidence in your products and services lies in giving B2B buyers information that helps them understand exactly how your products solve their problems, make their jobs easier and help them make more money. Digital or inbound marketing is the fastest, most cost-effective way to offer that information and build their trust in you as a subject matter expert.
94% of buyers do their own research online before engaging with a vendor: your marketing is their first impression of you. It has to do your talking for you. It has to educate them – and not just with product brochures and videos. It has to show your awareness of the problems they face (think benefits not features) and demonstrate a deep understanding of their industry.
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” - Theodore Levitt