Market Smart: How to Gain Customers and Increase Profits with B2B Marketing is a practical, one-stop resource for B2B marketing success.
Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.
You’ll learn to:
Want to put marketing to work for your B2B company? Lisa Shepherd’s first book is a complete resource for understanding the fundamentals of marketing strategy.