The Radical Sales Shift

The Radical Sales Shift: 20 Lessons from 20 Leaders on How to Use Marketing to Grow Sales in B2B Companies outlines how successful B2B companies are using marketing to generate leads, revenue and profits.

Based on the expertise of leading Chief Marketing Officers and Vice-Presidents of Sales and Marketing in a variety of industries, the book shares 20 vital lessons for generating revenues in the new sales era, and provides practical tips on how to use marketing to grow sales and profits.

The Radical Sales Shift includes:

  • An overview of the new role of marketing for B2B companies
  • Guidance on running a revenue-focused marketing department
  • Keys to success for measuring marketing results
  • How to align sales and marketing
  • Tips for making marketing work in complex and technical B2B companies
Purchase The Book
500 King St. West, Suite 300
Toronto, ON, M5V 1L9
top b2b companies


Get custom-crafted content and tools to help you drive growth.
Copyright © 2021. All Rights Reserved.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram