Wondering why we’re called ‘Mezzanine’? For anyone who knows the financing world, the concept of mezzanine debt (a structure between debt and equity) is familiar, but ‘mezzanine’ isn’t something they think of when it comes to revenues.
We wanted to take that concept of a hybrid structure and apply it to growing a company’s sales. Mezzanine builds an organization’s revenue generation capabilities (demand and lead generation) for the short and long-term. We are a hybrid solution between an in-house team and an outside expert. We’re a solution that fits for business leaders looking to achieve results and build their company’s revenue generation capabilities for the long-term, while getting immediate results.
As it happens, the name ‘Mezzanine’ also came up at the time the company was being founded. Lisa was attending an event and standing on the mezzanine level, looking out at the main stage of the venue and realizing that the mezzanine is the best place to be when you want to see what’s going on. It’s far enough away to get an objective and complete view, but close enough to still see the details. Simply put, the best seats in the house are on the mezzanine level.
Mezzanine was founded in 2005, from the management consulting division of Ivey School of Business at Western University (Ivey Business Consulting Group).
Over the last 15 years we’ve worked with the leaders of over 250 B2B companies across more than 30 industries. No one else has our depth and breadth of experience.
We specialize in B2B demand and lead generation for companies that have a complex sale. It’s all we do, so we have depth and breadth of experience compared with companies that don’t specialize in B2B.
We combine strategic guidance with hands-on execution. Transforming a company’s revenue generation system requires hard work and time. We have done it enough to know that a combination of thinking-and-doing is necessary to achieve success.
We move quickly. Our process gets campaigns in-market for a client within the first month of working together.
We have an award-winning and proven process. With over 250 companies in our portfolio, we have developed a proven framework and understanding of what to implement, and when, for complex B2B companies.
The proof is in the results. We deliver an average of 150% more pipeline for companies within a year.