"Mezzanine helped us successfully promote American Appraisal as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years; growth largely attributable to our improved marketing."
Herb Saunders, National Managing Director
Goals
- American Appraisal needed to grow sales by promoting its deep expertise in valuing unique tangible and intangible assets.
- The goal was to increase awareness, nurture client relationships and generate leads.
Solution
- We created multiple engaging communication pieces to showcase American Appraisal's expertise, including 8 case studies, 7 infographics, 14 articles, 5 whitepapers and 5 press releases.
- We ran 3 webinar campaigns with an average 70% attendance rate.
- We ran a monthly newsletter email campaign with an average over rate of 33%.
Results
- More than 30 content assets created in one year.
- 32% top line revenue increase.