"We grew 109%, due to Mezzanine’s strategic thinking and getting our brand working online."
Dean Hachey, SVP Sales & Customer Experience
Goals
- Build brand awareness
- Educate customers about ThinkOn's full line of services
- Generate leads
Solution
We conducted a short, accelerated campaign focused on generating leads using a giveaway and a popular white paper.
- Developed 10 landing pages for specific solutions, which brought in more leads in a quarter than in all the previous year.
- Created social pages to communicate ThinkOn's new positioning and messaging and to create consistency across all touchpoints.
- Improved ThinkOn's SEO to help search engine rankings and attract leads.
Results
- 109% YOY sales growth
- Added 50 new customers in the most recent quarter, outpacing all of the previous year
- 44% increase in new partners over the year