The Mezzanine Approach
Mezzanine B2B Growth Agents help you generate B2B leads, accelerate your pipeline, drive sustained sales growth, and build your long-term internal marketing & lead generation capabilities. Through strategic guidance and hands-on execution, we deliver lead generation campaigns and develop your people, processes and technology through our proven framework.
StrategicGet smart, effective lead generation right now, while working towards a long-term strategic vision. | ProvenOur B2B lead generation experts bring experience and proven approaches to deliver measurable results. | Hands-onGet the resources and guidance to move fast, get things done and skip the learning curve. | FastWe quickly identify the best opportunities and execute high-impact campaigns. You'll be live within weeks. | LastingWe develop your internal capabilities to create powerful, sustained lead generation results for the long term. |
Join over 250 world-class organizations who have transformed their lead generation.
Our sales team was thrilled to see leads grow by 135% in a single quarter with smart, creative campaigns.
VP Marketing, WhiteSpace CIS
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Meet a few of your B2B Growth Agents
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Lisa Shepherd
President Lisa has been working with complex and tech-based B2B companies for 20 years. She has helped over 250 organizations successfully grow their potential – and increase their bottom line. Based on these experiences, she has written three books on B2B growth.Read more » -
Linda Wu-Dunphy
Senior Director As a solid technology marketer with 16+ years with B2B technology products, solutions and services, Linda has the in-depth expertise to take technology SMBs to the next level.Read more » -
Aimee Kessler Evans
Senior Director Aimee has over 20 years of B2B marketing experience, working both client-side and agency-side to help growing companies achieve their business goals.Read more » -
Andrew Green
Senior Director For over 15 years, Andrew has worked with business owners and senior sales & marketing leaders to plan and execute smart, effective marketing programs.Read more » -
Katy Bartow
Senior Lead Generation Specialist Katy has over 13 years of corporate marketing experience, utilizing B2B technologies to execute revenue generating digital campaigns.Read more » -
Ross Nepean
Associate Consultant Ross is an accomplished marketing leader with over 15 years of experience in enterprise B2B software, service and solution marketing.Read more » -
Ruta Rudminaite
Account Associate Ruta is a creative, innovative and tech-savvy social media marketer, which enables her to work well with clients in a wide range of industries.Read more » -
Jeannie Kwong
Account Associate Jeannie is known for her passion for lead generation, her project management skills and her dedication to client and partner service.Read more »
Market Smart. Get the book.
A practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.
Get started with a call.
Transform your company's pipeline. We'll identify opportunities to impact your lead generation in the short-term and build your team's capacity for the long-term.
Lisa Shepherd, President
More lead generation and growth resources.
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B2B Growth Engines: Lead gen for the long haul
Generate leads, drive sustained sales growth, and build your long-term internal marketing & lead generation capabilities.
5 Proven Ways to Quickly Generate Leads
Here are five of the quickest and most fruitful ways we have found to generate sales leads and opportunities.