Market Smart: How to Gain Customers and Increase Profits with B2B Marketing is a practical, one-stop resource for B2B marketing success.
Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.
You’ll learn to:
- Develop a marketing strategy with a practical 3-step process
- Identify what customers really want
- Choose the right marketing tactics
- Create a realistic action plan
- Set goals
- Budget and manage marketing activities
- Implement effectively
Want to put marketing to work for your B2B company? Lisa Shepherd’s first book is a complete resource for understanding the fundamentals of marketing strategy.