BuildingPoint Canada, a key player in the emerging building information modelling field, knew they needed to adopt digital marketing to drive growth – but they didn't have the in-house capabilities to do it at the scale they envisioned. They partnered with Mezzanine Growth to create and execute a digital marketing strategy and kickstart their lead generation capabilities. In a matter of months, their leads increased tenfold, jumping from 50 to over 500 a month.
"Now we have a platform we can drive customers to through proactive marketing campaigns, and when they get there they can see the story and each page is actionable. It has taken us from single digit visitors to 10,000 visits a month."
- David Davidson, CEO, BuildingPoint Canada